Stephen M. Case Print
Stephen M. Case

Stephen M. Case was born in Honolulu, Hawaii. His father was an attorney, his mother an elementary school teacher. The third of four children, young Steve showed an entrepreneurial bent from an early age. At six, he started a juice stand with his brother Daniel, using limes from their own back yard. The brothers shared a paper route, sold seeds and magazine subscriptions and started a mail order company they called Case Enterprises. After studying political science at Williams College, Steve Case worked for Procter and Gamble, then managed pizza development for Pepsi's Pizza Hut unit. While traveling for Pizza Hut, he spent many evenings amusing himself with a new gadget, the personal computer. After exploring one of the first online services, the Source, he became fascinated with the possibilities of the online world. His brother Daniel, who had become an investment banker, invited him to attend the 1983 Consumer Electronics show in Las Vegas, where he introduced him to the directors of Control Video, a struggling computer game company. Control Video offered Steve a job as a marketing assistant on the spot, and he jumped at the opportunity to pursue his vision of an interactive world of computer-based communication and entertainment.

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